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10 reasons why you should...

Millions of people had high hopes when Labour got elected in 1997. But the truth is that this Government hasn't made Britain a fairer society. The gap between the rich and poor has grown, we've still got old people who can't heat their homes when it's cold, and the school system is still letting down too many children. We can't go on like this. A Conservative government will get to grips with the root causes of our social problems and build a safer, fairer, greener society where opportunity is more equal.

So today, David Cameron is launching the next phase of our advertising campaign, appealing to people who have never vote Tory before. For ten reasons why people who have never voted Tory should do so, please click here.

Or click on the video, below, to see David Cameron explain why he's launched this new campaign. More videos from people who are turning to the Conservative party for the first time can be found here on youtube.